1863 — 1970
A Century of Raising the Bra
For over a century, the evolution of the bra has mirrored the changing landscape of women's lives.
The First Patent
Early supporters were hand-crafted, lightly boned, and expensive, but the corset still dominated the market.
Peddling Wears
Bicycling culture propels the "Health Reform" movement, causing undergarments to start shifting as rational wear
Girls Will Be Boys?
WWI ends, and society radically changes; the new fashion norm embraces a flatter, more boyish silhouette.
Strong Foundations
As society escapes the Great Depression through the influence of Hollywood starlets, the bra becomes a solidified fashion norm.
Bras for the Cause
WWII sends women into the workforce, fueling the demand for durable bras. The "Sweater Girl" look boosts morale
She's a Bombshell
V is for victory and plunging necklines. The shapely, iconic torpedo cone bra is in!
Ladies, Let It Burn
Feminism explodes, and the era of unnatural constructions fades. The "free love" movement embraces a bra-free condition.
Discos & CEOs
Seamless, naturally colored, and inconspicuous bras become the standard for women in the office and on the dance floor.
Every Era, Curated for You
While the trends have shifted from the structural designs of the Victorian era to the sleek, seamless styles of today, one thing remains constant: your right to feel comfortable, supported, and confident. Whether you are looking for the nostalgic charm of vintage-inspired lace or the revolutionary comfort of modern seamless technology, we have curated the best of every era for you.
